Friday 20 April 2012

NGS sign gallery Ted Baker – Nick Garrett

NGS sign gallery Ted Baker – Nick Garrett

NGS sign gallery Ted Baker – Nick Garrett

NGS sign gallery Ted Baker – Nick Garrett

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NGS sign gallery Ted Baker – Nick Garrett

For Ted Baker – London Signwriter Nick G

November 12, 2011

London Sign Writing: Ted Baker new store fit-out

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NGS completed 11 in-store panels for Ted Baker’s flagship store in Bluewater Kent. The brief was to bring hand painted feeling to the logos of several themed interior settings using layouts produced by the in-house design team.
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The nostalgia ”Tedbury” concept included various village shop sets with quaint writing – a tea shop and butchers a chemists… these interior wall and ceiling sets were literally dissected and displaced creating a visual constant, yet shifting context around the store… heaps of mirrors assisted the whole shabaz, The mix of Goth typography and Victorian ornamentation made the writing fun and after we went over with a distress rub down and glaze, the panels really looked the part.
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We are constantly being asked to create aged and retro surface finishes on shop signs and displays these days and it is becoming one of our specialities.
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A few weeks later the 2 million pound makeover was complete and running.
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Special thanks to Julian Brown and all the team and shopfitters.
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Article by Nick Garrett, NGS TheLondonsignwriter.com

Enquiries 07831173396  00392381518426

Shop front Ted Baker new flagship store Nick Garrett London Signwriting
ted baker Nick Garrett NGS traditional signwriting London
The Apothecary signs in the new flagship Bluewater ‘Tedbury’ quirky themed store
…sign writing in Blue Water Kent the fab new Ted Baker store…
from change-room area thru to front of house Ted Baker Nick Garrett signs     Julian Brown flying through the layouts - Nick Garrett signs
Well Hung Butchers!!
in the flow - Nick Garrett traditional signwriter, London
Jules Brown Signwriter at Ted Baker - Nick Garrett signs
NGS’s Julian Brown laying up artwork.

on the line - Nick Garrett signwriter London
Nick Garrett writing a small metal inset panel for the butcher’s bicycle sign – we decided to keep the pitted painted surface and allowed a bit of creative wander on the freehand writing.
Apothecary sign Nick Garrett Signs
Above: Our distressed ornate sign-written tag


Big thanks to John Pope, Dave Uprichard of OPT (http://www.otpstudio.com/) for great layouts and TB fitters and VM designers for preparing the artwork.

Tuesday 10 April 2012

Sylvanian Families sign start-up today - NGS

All going fair dinkum as they say ... rub down 2 coats of dulux undercoat.. 2 coats of Dulux satin top and the lettering followed rounding off a good day out in Arsenal...

...and then

[gallery columns="6"]

Thursday 5 April 2012

Wednesday 4 April 2012

Creativity In Retail... The London signwriter.com

Creativity In Retailing and any business is fresh-air, life n soul and blue skies




| By | In Marketing edits Nick Garrett theLondon Sign writer.com

I have seen just how creativity can transform a business... so have you. We live it -proven.

Apple faced near closure just over a decade ago and on the back of a huge creative push turned it around.

People love great design at every and any new point in the chain.

As a design pro I have injected creativity to a number of floundering businesses with huge positive results.

I've seen tragically one of my leading clients, an employer of 5000 creatives, abandon its successful creative program in favour of business streamlining, 'slimming' and sales force centred agenda, recently close.

Adding creativity to a marketing program is like spice in the bake... it can be a tremendously enjoyable process.  The fruits are a plenty.  Of the businesses that are moving ahead I challenge you to find one that has shed it's attention to design to success.

UK is a hub of creativity and guess what... the awe of the world!

Nick Garrett


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In any economic times, organizations should push creativity and new ideas to the fore and concentrate on execution of marketing strategies. In competitive times, new ideas can make the difference and persuade customers to visit your store. In today’s difficult times, creativity is a factor that can make the difference.

Christmas Activities

Christmas Activities

While most companies focus on enticing the customer to make a purchase, market leaders engages the customer long after the purchase is made. Your marketing message need to be better at engaging the customer, and the front line employees absolutely must be on top of their game, using all of their creativity and pulling out all the stops.



Cost cutting strategies, everything from advertising and staff reduction, is very often the wrong strategy overall. Yes, wasteful spending should be eliminated but why was there wasteful spending in the first place? That’s something that needs to be addressed. What is required is creativity and coming up with innovative measures that your competition hasn’t thought of. Otherwise, no matter what you do, you still won’t be ahead of your competition because they are all doing the same things. Creativity can be used to gain a competitive advantage, make your competition react to you initiatives.

Start now by initiating Creative Workout sessions at management level. Recruit management from the creative sector and install people who have proven creative success as consultant program leaders.

Don’t allow your Store Managers just want to quietly navigate through tough times - it won't work as it did before because the market is fast-paced and far more responsive today. Before morale starts sinking, get people together and ask some serious questions - what do you see creating success for others?  Are you scared to do the same?  How do you react to change?

Integrate smart technology for all your sales staff.

The quality of your questions usually determines the quality of your answers. Make sure all of your questions are targeted at specific issues and very focused in order to get the most useful answers.

What Are The Issues?

  • Sales has to be top priority. Make sure everybody knows that and involved in selling.

  • New Products. Is there enough coming through to ignite the force and customer-base around new corners?

  • How do you continually create and improve in-store and marketing inspiration?

  • Control your inventory. Partner with your suppliers to manage your inventory effectively.

  • Increase your promotional activities. Engage your customers.

  • What do customers want?  How do you find out?


Focus on the details... but determine the big picture
Ask very specific questions around what is happening to your business and what actions you need to take to turn it around. Look positively forward, make the Creative Workout sessions upbeat and exciting. Effective management depends on creative thinking.

For more articles, “Unique Selling Point In Retailing”.

Monday 2 April 2012

In The Draft detail - Quality Signwriting Nick Garrett Signwriter.com

Customer loyalty climbs via innovation - theLondonsignwriter.com

Customer loyalty can be achieved in innovative ways


Sunday April 1st 2012

Customer loyalty can be achieved in innovative ways


In today's economic climate, customer loyalty has been pushed to the top of the agenda and for those retailers who are getting it right, it can make the difference to survival.

The Retail Bulletin’s  Customer Loyalty Conference, sponsored by The Logic Group, is on June 13th 2012 in London. The theme of the conference is ’Maximising customer loyalty and stability by communicating brand values, building trust and engaging your customers’.

Mark Kusionowicz, Marketing Director at The Logic Group says that ”The biggest innovation due to affect retailers over the next 12 months is NFC technology - via smartphone payments, smart posters, (where customers simply wave their phone against the poster to be automatically directed to information about the product) and vouchers. The mobile phone is always with us and NFC makes it the perfect vehicle for retailers to engage with their customers throughout the journey from pre to post purchase. The phone allows post purchase engagements based upon an increased understanding of the shopper and the ROI from obtaining this information is huge, as it provides detailed insight for retail marketing programs. Also, a year ago, prepaid as a customer engagement tool was at a tipping point.  Today, it is becoming an essential part of how retailers do business and achieve competitive advantage.

According to Richard Traish, senior partner, Kurt Salmon, omni-channel integration still remains elusive. “Consumer brands excel in providing superior customer service in one channel but struggle to replicate it across other channels, even though this is where the biggest sales opportunities lie. Even among the companies we analysed, in some areas the best were performing three times as well as the rest so there is a huge opportunity gap to close.”

In today's economic climate, customer loyalty has been pushed to the top of the agenda. Top speakers confirmed  for the Retail Bulletin’s Customer Loyalty Conference  include Tesco Plc, Costa Retail, The White Company, Shop Direct Group,  Orange-France Telecom, Lush, Joules Ltd, Just-Eat, Topshop, Great Ormond Street Hospital Children’s Charity, The Logic Group, Empathica, Visa Europe.

With excellent networking opportunities throughout the day and a chance to ask our customer loyalty experts their burning questions through our interactive conference sessions and Twitter feed, can you afford to miss this high-quality Conference? Click here for more details and registration.

Sunday 1 April 2012

60 WTF Typeface designs! Nick Garrett London Sign-Writer

Gallery Ted Baker – London Signwriter Nick G

For Ted Baker – London Signwriter Nick G


November 12, 2011 //

Edit this entry


London Sign Writing: Ted Baker new store fit-out


NOVEMBER 2, 2011



by nickgarrett, TheLondonsignwriter.com  Nick G

Enquiries 07831173396  00392381518426





Shop front Ted Baker new flagship store
Big thanks to John Pope, Dave Uprichard of OPT (http://www.otpstudio.com/) for great layouts and TB fitters and VM designers for preparing the artwork.

Nick Garrett London Signwriting

ted baker Nick Garrett NGS traditional signwriting London

The Apothecary signs in the new flagship Bluewater ‘Tedbury’ quirky themed store

 

Chalkboard Ted Baker - Nick Garrett traditional signs


…sign writing in Blue Water Kent the fab new Ted Baker store…

from change-room area thru to front of house Ted Baker Nick Garrett signs     Julian Brown flying through the layouts - Nick Garrett signs

Well Hung Butchers!!

in the flow - Nick Garrett traditional signwriter, London

Jules Brown Signwriter at Ted Baker - Nick Garrett signs

on the line - Nick Garrett signwriter London
Apothecary sign Nick Garrett Signs

London sign-writer Nick Garrett